Formo

Overview

Formo is a Web3-native product analytics, wallet intelligence, and onchain attribution platform that helps crypto teams understand how users discover, activate, retain, and generate revenue across decentralized applications.

Unlike traditional analytics platforms that only measure browser activity, Formo connects offchain behavior with onchain activity using wallet identities, giving teams complete visibility from the first website visit through wallet connection, smart contract interactions, transactions, and long-term retention.

Designed specifically for DeFi and onchain applications, Formo combines product analytics, marketing attribution, and wallet intelligence in a single platform for product, growth, and marketing teams.

Key Features

FeatureDescriptionProduct AnalyticsTrack page views, clicks, wallet connections, transactions, smart contract events, and custom events.Onchain AttributionConnect UTMs, referrals, campaigns, and builder codes to wallet activity and onchain conversions.Wallet IntelligenceBuild unified wallet profiles with transaction history, protocol usage, token holdings, and behavioral insights.Cross-chain AnalyticsMeasure user activity across multiple blockchain networks using a unified identity.Funnels & RetentionAnalyze activation funnels, conversion rates, cohorts, and Day 1, 7, 30, and 90 retention.Audience SegmentationSegment users by wallet activity, acquisition source, protocol usage, and custom properties.Developer APIsEvents API, Query API, Profiles API, SQL access, webhooks, and data exports.BI IntegrationsExport data to ClickHouse, BigQuery, Metabase, Tableau, Grafana, Power BI, and other analytics tools.

What You Can Measure

• Marketing attribution across every acquisition channel

• Website-to-wallet conversion

• Wallet activation and onboarding

• Smart contract interactions

• User retention and churn

• Product adoption

• Customer lifetime value (LTV)

• Revenue by acquisition source

• Cross-chain user behavior

• Funnel conversion rates

Built For

Formo is ideal for:

• DeFi protocols

• Crypto wallets

• Stablecoin applications

• Decentralized exchanges (DEXs)

• Lending and perpetual trading protocols

• Blockchain infrastructure

• Consumer crypto applications

• Layer 2 ecosystems

• Web3 startups

Developer Experience

Formo provides lightweight SDKs and APIs that make it easy to integrate analytics into modern Web3 applications.

Supported capabilities include:

• Web SDK

• Mobile SDK

• Server SDK

• Events API

• Query API

• Profiles API

• Wallet detection

• Wallet connection tracking

• Transaction tracking

• Custom events

• Smart contract event monitoring

• SQL analytics

• Data warehouse sync

• Webhooks

Comprehensive documentation includes quick-start guides, SDK references, API documentation, attribution setup, retention analysis, wallet analytics, security best practices, and production-ready implementation examples.

Why Formo

Traditional analytics tools stop at the browser. Formo continues measuring the user journey after wallet connection by combining offchain and onchain data into a single analytics platform.

Teams can understand which campaigns acquire the highest-value users, identify onboarding friction, measure retention, optimize product adoption, analyze wallet behavior, and improve growth using real blockchain data rather than browser sessions alone.

Categories

Product Analytics • Web3 Analytics • Blockchain Analytics • Wallet Intelligence • Onchain Attribution • Marketing Analytics • Customer Analytics • Growth Analytics • Business Intelligence • Developer Tools

Keywords

Web3 analytics, crypto analytics, product analytics, wallet analytics, wallet intelligence, blockchain analytics, onchain attribution, marketing attribution, DeFi analytics, cross-chain analytics, smart contract analytics, customer analytics, retention analytics, funnel analytics, Web3 SDK, analytics API, wallet tracking, blockchain data platform.