Site Checkups is a website conversion review tool that reads your homepage the way a first-time visitor would and explains why those visitors are not becoming customers. You paste a public page address, and within about a minute an AI reviewer, briefed the way you would brief a conversion specialist, writes a plain-English diagnosis covering the first impression your page makes, whether your offer is clear, the hesitations running through a visitor's head, the specific conversion blockers costing you sign-ups, the trust signals you are missing, and the calls to action that confuse rather than convert. It is built for the person who owns the site rather than for a developer: founders, small business owners, marketers, and agencies who need an honest second opinion without commissioning a full audit. The first diagnosis is free with no account required, and a one-time $19 Growth Plan adds the rewrite work if you want it.

What Makes Site Checkups Stand Out

Free diagnosis in under a minute: Paste any public homepage and get the full report with no sign-up and no card, up to three new reports a day, and reports you have already run stay free to view.
Built around visitor behavior, not technical metrics: The review looks at clarity, trust, and next steps instead of page speed, broken links, or search rankings, which is a different question than most audit tools answer.
Findings written in plain English: Every issue states what is wrong and why it costs you, so a non-technical owner can act on it without hiring a developer or decoding a dashboard.
The Growth Plan with paste-ready fixes: For $19 per site you get before-and-after rewrites, three hero options, new button text, five FAQ answers, a better search snippet, notes on up to two competitors, and step-by-step instructions for your site builder.
Personalized by five quick questions, with a 30-day re-check: You answer questions about your goal, traffic, customers, audience, and anything to avoid before the plan is written, and a free re-check shows whether the changes landed.

Who Should Use Site Checkups

Founders with steady traffic but few sign-ups who want to know exactly where visitors hesitate before spending more on ads or a full redesign.
Small business owners who built their own site and need direction that does not assume they can read code, write copy from scratch, or pay agency rates for a first look.
Marketers and agencies who want a fast, documented second opinion on a homepage or landing page ahead of a launch, a client review, or a paid campaign.

Frequently Asked Questions

Is Site Checkups an SEO or speed audit?

No. Plenty of tools check page speed, broken links, and search rankings. Site Checkups focuses on the people who already arrive: whether they understand the offer, trust the business behind it, and know what to do next. The two kinds of review answer different questions and work well alongside each other.

How does the free report differ from the $19 Growth Plan?

The free report is the diagnosis: what visitors understand, what worries them, and what blocks them. The Growth Plan is the repair work for that specific site, delivered as a one-time purchase with before-and-after copy you can paste in, desktop and phone views, three hero options, new button text, FAQ answers, competitor notes, and a free re-check within 30 days. There is no subscription, and a 14-day refund applies if it is not useful.

Which pages work best with Site Checkups?

Homepages and landing pages that anyone can open without logging in. Pages that build most of their content with JavaScript after loading may show less text to the reviewer, and the report will reflect that limitation. Each visitor can run up to three new checks a day.

Site Checkups